Bridging Tech and Beauty
The Opportunity
Sephora cast members use a variety of digital and physical tools for managing client services. However, cast members have specific roles within the store that may limit them to the tools they can access at any one time. This setup has led to to the need of mobile specific solutions. Over the past year the Store Digital team has launched several tools as standalone iOS apps and there are plans in the works to develop more tools that will help cast better serve the client. This is a combined software/hardware solution to replace dedicated devices used throughout the store to one unified cast app. Our hypothesis is that providing cast with a unified cast app that serves as a springboard to critical online flows will help them best assist clients in-store and improve their ability to sell products.
